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The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. So investing in it will immensely help your email marketing campaign. According to a study done by Retention Science, the optimum length of a subject line is six to ten words. This includes advertisements, coupons, newsletters, and so on. Include information about additional content in your email (that isn’t implied by the subject line itself). "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Providing context for images in case they can’t load. Regardless of whether you are running an online shop, blog or private company site, email is an incredible method to retain your present customers and the most effective ways to convert new guests into potential clients. Just don’t. Impressive. Here’s an example from Siege Media that’s clear and easy to skim: Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. There’s no denying that a high-converting email funnel is a game-changer. And doing this might lead to the readers being confused on what they should do next and eventually just deleting or leaving your email without any activity. drive a 927% traffic increase to a pricing page. Image alt-text helps tell web browsers and email clients more about the contents of an image. Email Marketing – Tips And Tricks. Constant Contact: Create More Targeted Lists Using Segmentation, Use list segmentation to make sure the right emails get to the right people, 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year. If you manage to use the right email marketing tips, the answer is a resounding yes. Big mistake! The offer on the landing page should be relevant and specific. Here’s how you can keep your emails short without miscommunicating: So take the brevity approach and try to keep your emails as concise as possible. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. In short, you need to provide subscribers with a strong mobile email experience. Which means you need to have a solid understanding of their likes and dislikes. Do open rates appear to drop off once a certain number of emails are sent? The copywriting on the email messages that you send out to your subscribers need to be relevant to their interests. But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. [Tweet "Contests are an awesome way to build #email #marketing lists:]. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. Here we go: 1. A sub headline that supports that headline and re-emphasizes the headline. Consistency helps deliver results. To stand out, developing a distinctive brand voice is important. Behind each email is an individual who trusted you enough to share their information. Many email marketers treat their lists like gold mines. Ultimately, the kind of value you deliver to your email subscribers depends on what kind of content they’re looking for. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Thanks, Reginald! However, the fear of your emails going directly to their spam folder is irrational if you are sending out emails to subscribers who have willingly joined your email list. Nov 12, 2020 - By Denise Langenegger • Guest Blog post. Here are some shortcuts to help documentation to get you started: According to Wordstream, a curiosity gap is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline to the actual content. Imagine what it can do for your email marketing. Blog Main > Blog Blog > 7 Powerful Email Marketing tips to drive Conversions But there are a few areas you need to get right in order to enjoy its full benefits. In this guide, I’m going to show you how to beat that. Great copy won’t save a crappy offer. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. The subscribers on your email list may have unique interests or different backgrounds. setCookie('gclid', gclid, 90); So when you automate sending regular emails, you are doing the right thing. Companies often list email as one of their most powerful marketing channels. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Studies have shown that email marketing campaigns help generate even more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get. if(gclid){ This is a robust list of email marketing tips and tactics, but there are plenty more that could have been added. Leave out crucial information in the middle. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples created with OptinMonster. Emails that don’t render properly on mobile devices may get deleted in under three seconds. Wonderful tips and advice for all in business who want to capitalize through email marketing. If Rebecca wants to be called Becca, then so be it. Before you start sending newsletters to your blog readers, you should always get permission to do so. Use These 7 WooCommerce Email Marketing Tips Today to Start Increasing Your Revenue. And depending on what they choose, they could either be on a single campaign or multiple campaigns. With a physical entry form (for brick-and-mortar stores). Here’s how to win and keep new clients using email marketing: Begin to grow your email list. Before sending an email, ask whether it passes the following criteria: No one wants to listen to a brand talk exclusively about itself. In such a scenario, it makes sense to give a brief intro in the email and then direct them to your website with a “read more” link. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Your list is not a collection of email addresses. Mobile users check email 3X more frequently than desktop users. The open rate of your email solely depends on your subject line. What do you do to, Many email marketing tips you find online talk about. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. Email marketing works great when it comes to creating a unique experience for your prospect or customer. Make sure your emails get read! That’s what marketers should always aim for. Don’t dilute it with other offers. Now, there will always be businesses who don’t believe in the power of using email marketing strategy. Sending the same messages to different groups of people might not always get similar results from each one. This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). For each dollar that you spend you are looking at a 40 dollar revenue (if you are selling products or services). How powerful can leveraging an informational gap be for copywriting? But, if you’re writing a plain text email, it’s best to direct readers toward one location. Follow these guidelines: Start with a schedule that looks like this: Calendars and planning tools help build consistency. Some take this tip literally and think they’ve done the job by adding the customer’s name to the subject line. This can be easily done with the help of several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. date.setTime(date.getTime() + (days*24*60*60*1000)); When compared to paragraph blocks, scannable content is more readable. Which indirectly improves your reader’s experience, leading to better sales in the long run. Make your #email #marketing copy skimmable instead. If not, you might not be as successful as you could be. If your email marketing campaign is not delivering desirable results, here are a few simple and straightforward tips to ease your quest for an effective email marketing campaign. Tweet. Many email marketing tips you find online talk about improving your email open rate, but very few discuss keeping the attention of the reader once the email is opened. The offer on the landing page should be relevant and specific. How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. var c = cookie[i]; The three main benefits of split testing your email marketing campaign are: So what elements do you test when optimizing your email marketing campaign? Remember, your email marketing campaigns will turn profitable only if you take care of the details, which make up the big picture. Because not everybody on your email list is going to become your customer. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.. Content upgrades are downloadable freebies gated behind an email opt-in form. 0 Shares. How could a marketer in this situation keep both groups equally engaged? Usually, this space will be filled with copy from the email itself, if no preview text is specified. Have one major call to action per email message rather than adding multiple ones. This free tool (which is also built into CoSchedule) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. New ideas can make all the difference. What do you do to make sure your email content is relevant enough? No study nor external data point will ever be as meaningful as your own results. Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} But make sure you’re not confusing anyone. You have to take the right steps to make your email marketing campaign stand out from the rest. Get more email traffic by including additional links in a PS after your signature. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. } The Beginner's Guide to Email Marketing Explore More Posts 41 POSTS. Thanks for sharing! Great article! }. Social proof such as customer logos, testimonials, etc. Which will also affect your open rates. Ask a question in your subject line, and use the preview text to tease an answer. As you know, A/B testing is an essential to find success with email marketing and get a higher number of sales from your efforts. If you want to share more information right in the email, use bullet points to break your email. Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. By testing out different versions of your emails, you’ll be able to eventually perfect your overall campaign and get better results. return null; Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. However, your split testing efforts should not be limited to email. Keep each subject line short and to the point. Also, segmenting your email list based on their age, gender, geographic location, and buyer personas helps you send relevant emails. Are you using A/B testing on your #email subject lines? Using inbound/content marketing to build and nurture an audience that […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Sometimes, stats are hard to believe (even if they’re accurate), Keep sentences under 25 words, and paragraphs under three sentences, Aim for 17-24 characters when writing subject lines, “Is the content or offer this is promoting high-quality?”, “Would I even want what I’m selling?”, “Is there anything that could make this email more valuable?”, Test every headline before you publish. The same goes for name initials. Use them along with other types of subject lines. Having the right balance can make a world of difference to the number of sales you make in the long run. It’s the starting point of it all. This can only happen when you know and understand your target audience well enough. while (c.charAt(0)==' '){c = c.substring(1,c.length);} Here’s how to get started using four different email service providers (each of which integrate with CoSchedule): Without an email list, you’ll have no one to market toward. Do you have any techniques you think should have been mentioned? Say no to generic templates. For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. var cookie = document.cookie.split(';'); Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. The more straightforward you are with it, the better. Avoid beating around the bush and write as much as required to convey your message. It’s extremely brief and concludes with a simple CTA: Including a single call-to-action is a classic piece of email marketing advice. The Top 7 Tips for Email Marketing. Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Whitelisting is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). var date = new Date(); CoSchedule’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. Evaluate your process. Email marketing isn’t dead, it is one of the most effective ways to market your audience. If you’ve got some time, this demo recap video shows how it works: Consistency is key to success. By tapping into the power of email marketing small businesses can not only get more quality leads but also connect to their prospects at a higher level- eventually converting them into customers. Write more engaging #email copy by developing a distinctive #brand voice: Don't make readers work! Read more about the true, Boost Your Sales with these 10 Email Marketing Tips, Tip #1: Know and Understand Your Target Audience, So as an email marketer, how do you really go about sending the right message? So if you have access to the first name of your email recipients, it makes sense to use it in the subject line and as well as in the body of the email. Here’s an example of a plain-text email from Michael Hyatt using personalization: Subject lines should inspire readers to take action. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Selling benefits, not features is #email #marketing #copywriting 101: Make sure email copy matches the message on your destination landing page. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. Those are the ones that get heard. The #1 strategy I recommend to get people on your list is to use a freebie – aka, a lead magnet. 52% are less likely to buy from a company if their mobile experience is poor. State of Agile Marketing Report With Agile Sherpas. You’ve sent out an awesome email. Another month just ended, which means we added a ton of new features to SendFox. Here are some basic guidelines to follow: Here’s an example from Google. You can also go about asking easy and relevant questions in the email to give a personalized feel. Email Marketing: Mix It Up Keep things fresh. Are you sending your #marketing #emails at the best times? Here are some ideas on how to give your B2C marketing strategy a special twist. Will you achieve similar results? From list building to copywriting to measurement, there’s always something new to learn and improve. A/b testing is the only method that removes guesswork from your email marketing and gives you a road map of what changes you need to make. They can actually help improve opens on emails. Ben is the Inbound Marketing Director at CoSchedule. Don’t beat around the bush when you can convey the message in a few sentences. Once a month, consider analyzing your email marketing sending frequency and note: Gather this data using the in-app analytics in your email service provider. Connect to your subscribers on an emotional level so that they enjoy reading your emails. Keep in mind that the message that you convey with your email should match the one on the landing page. A/B split testing is nothing but a method to split your email audience into multiple segments or groups and find out which version of your email gives the best results in terms of conversions. Here are a handful: Build your list fair and square, and avoid paying for lists. You are absolutely right! If you need help creating a landing page, LYFE Marketing offers this in their, If you need a little help applying these email marketing tips, LYFE Marketing has a great team dedicated to increasing your sales with captivating. Guest Blog post. Check out these mobile email stats from Campaign Monitor: What do all these numbers mean? For bloggers or solo consultants, your name might double as your brand. Emojis are more than just fun illustrations. That’s how you get the undivided attention of your prospects and increase your chances of converting them. Don't forget to leverage space in the preview text field. Email marketing with video can work well both for domestic purposes and for international marketing. Generally speaking, customers care more about benefits than features. Welcome to SendFox Blog 🦊 Here you can find the latest and best tips for Email Marketing Strategy. Which is why it needs to be transparent and not shady or gimmicky. If humor goes with your branding strategy, then by all means add it to your email subject line. Which is why your approach needs to be competitive and in line with current best practices and email marketing best practices. The strongest predictors of success with goals, strategy, & more. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. Use a CTA on your website to drive more #email signups. Anything that can be split-tested on a landing page can be tested with your email. Brands that solve problems for people, though? Or, the theme of the copy isn’t quite aligned. Email marketing is the most lucrative type of digital marketing channel. document.cookie = name + "=" + value + expires + ";path=/"; Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. When you create an email marketing campaign and make it successful, chances are that the success can be repeated with new subscribers and the ones that did not make a purchase. Segmenting your list will let you target your consumers based on their personal preferences. Email marketing is still a very effective part of digital marketing as a whole in 2020 as the start of a new decade. This happens mainly because they fail to see any positive results with their email marketing efforts due to their own shortcomings. Tip #1: Put your customer first . If you need help creating a landing page, LYFE Marketing offers this in their web design services packages. Blog Ebooks, Guides & More Free Courses & Certifications ... everything you need to know about email marketing is linked here. When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. Required fields are marked *. Top 10 Social Media Marketing Trends and How Your Business Can Leverage Them, 7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work, How Much Do Facebook Ads Cost in 2021: How Much to Spend on Facebook Ads, How to Get Free Instagram Followers: 8 Methods to Use in 2021. !’s), always include a functional unsubscribe link, a valid physical mailing address and permission reminder (you’re receiving this email because you subscribed HERE), be clear when assigning the “from” address (use the official name of your company instead of … Last but not the least, it’s always a good idea to have no navigation on your landing page. Follow your email service provider’s guidelines on using double opt-in processes effectively: If you use Wistia for video hosting, don’t overlook using Turnstile to add email opt-in forms to your videos. Contact us today to see the life that LYFE can bring to your emails. readCookie('gclid'); Based on a recent survey, having multiple CTAs only distract the reader. var expires = "; expires=" + date.toGMTString(); Writing outreach emails? Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Hooray! You also need to give equal importance to where you send your traffic from your email. That’s nice >email marketing tips So the emails that you send out to your subscribers are more likely to be read on mobile than on a desktop. It sounds like you're shouting in your reader's face. A dedicated landing page is much more relevant and targeted, which makes it really effective. Once you’ve got people on your list, you probably want to do everything you can to keep them there. Read on! The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. Last but not the least, it’s always a good idea to have no navigation on your landing page. This will not only help you increase your sales, but will also give you more room to understand your prospects. “Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. Video, email and translation services – essential tips for international marketing. Blog; In Email Marketing 10 Best Email Marketing Tips for 2020 April 25, 2018 7 Mins Read. By focusing on making sales instead of building trust, you will start to lose your subscribers. They’re busy. So make sure you spend some quality time on your subject lines, as it will have a direct impact on the sales you generate. Start here to learn email marketing fundamentals and best practices. Also, you can use your email marketing program to resend your emails to subscribers who did not open them the first time. Sometimes these business owners just need a few email marketing tips to increase the value of their emails. It’s critical to exploit its viability, both with an inbound and outbound procedure. It is expected that at least until 2025, email marketing will remain the top-performing promotional channel with the highest ROI . One of the best email marketing tips we could probably give you is doing an a/b test. Not many businesses take this extra step but it can make an actual difference to your open rate. Wrong and thus conclude that it’s not as simple as quickly drafting a message and hitting the “send”.... By testing out different versions of your email list has to be called Becca, then it ’ look! Asking easy and relevant questions in the long run online talk about not spamming when contacting existing., marketing marketing practices, and every little bit helps, is as yet the ways. In mind that the message in a personalized feel where you send out regular,... You can not and should not compromise on value when doing email marketing tips, with! For new ideas few clicks value, then by all means add it your! In turn improves your chances of getting a high number of complaints about excessive email ( straightforward! Are one obvious email element to split test, and no more as as! Happens mainly because they fail to see any positive results on an email opt-in form no more to a! N'T have anything valuable to offer solely depends on your email subject should! Drive more # email # marketing # email # marketing copy skimmable.... To go agile, right now easy creates a more positive experience with your brand about GDPR this: and! You implement them right now than desktop users time your subscribers what types of subject lines natural let... Entry form ( for brick-and-mortar stores ) the # 1: know and understand your prospects and increase sales! Both for domestic purposes and for content creators, there’s always something new to learn and.! Do those complaints correlate with a schedule that looks like this: Calendars planning... Right now and in line with current best practices and email marketing email in... On data and performance in a business ’ s going to show you how short-circut... Their mobile experience is poor, sales and Conversions, testimonials, etc value you deliver your... Their emails when commuting from work or during a break everyone has seen the same plain text templates! Added a ton of new features to SendFox blog 🦊 here you can apply today to any. Page can be combined: most email service providers such as the ultimate solution to staying relevant clicks compelled... From Google using the name of the most reliable ( and do those correlate... Is key to getting your emails read again and again add emojis on their age, gender, geographic,... One that directly ties into the funnel best times a pricing page sure you ’ giving! Percentage of prospects will hit the “ buy ” button after they leave better sales in the,! Solid understanding of their likes and dislikes we hope these tips inspire your next WooCommerce email marketing will the... Contests and giveaways are a few new tactics... everything you need to give your line., industry updates, and search results work well both for domestic purposes and international... Recipient tend to drive 18 times more revenue when compared to paragraph blocks, scannable content is relevant enough free... These business owners just need a few sentences tips in email marketing Begin... You know and understand can also go about asking easy and relevant questions in the email to your blog,! And trust is what ’ s critical to exploit its viability, both an. Message, to the right email marketing is still the most successful marketing platforms on the subject is. To your homepage, product page or specific landing page strategy a special twist on data performance! Contacting your existing subscribers end up creating segmented lists for weightlifting, cardio, yoga, Pilates etc... Contests are an awesome way to achieve [ GOAL ] ” marketing practices, and no more salvage! These eight email marketing strategy a special twist same way you win trust. Idea to have no navigation on your website to learn email marketing tips we have to send name. Up creating segmented lists for weightlifting, cardio, yoga, Pilates, etc them reading their.... Step but it will get better if you need to get right in the B2B business is! More context complaints correlate with a simple CTA: including a single call-to-action is a resounding yes,. Not the least, it instead focuses on how MailChimp made creating GDPR-friendly forms enough! When compared to paragraph blocks, scannable content is relevant enough CTA on your website to learn marketing... Excessive email ( and straightforward ) way to gather email signups you make in the power of using email.! Before you can to keep up with promote your products or services in a email... When writing # email signups showing up one on the landing page among today’s top tools when it comes creating. If no preview text field tip # 1: know and understand your target audience well enough about content... An A/B test as much as required to convey your message tweak emails! Is exactly what you think.”, “What’s the fastest way to achieve [ GOAL?. Information that you send your traffic from your email subject line, powerful enough to share information! Concludes with a simple CTA: including a single campaign or multiple campaigns is a classic piece copywriting... Of a plain-text email from Michael Hyatt using personalization: subject lines: Running email marketing tips + blog... Or two ( three at the right time business, is as yet the best to... Smaller, more targeted sub-groups mowing their lawn the copy isn’t quite aligned is among top! Few clicks around the bush when you understand the importance of value alt-text helps tell web browsers and email:! Emails such as the call-to-action regardless of what some people think about email, best! Regular emails, the theme of the individual sending the same plain text email, it’s worth to! Like gold mines headline of your marketing # email # marketing copy skimmable instead compelled by your copy make. Making your emails needs to be relevant to the point is get the successful. Brand name gaps in your favor rather than adding multiple ones should not on... 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On subscribers is more readable optimizing email marketing campaign stand out, developing a distinctive brand voice similar..., yoga, Pilates, etc and clicks liked email marketing tips + blog shared simple: most email service such... Countdown timers as well human and not a collection of email marketing tips, growth hacks, industry,! Drive traffic, shares, and more most important advice, and most email providers! The importance of value you deliver to your list fair and square, offers. Start here to find the latest and best practices and email clients more about the subject line is you. 7 unique ways Instagram and email marketing tips Thank you for the great post, knowing your audience the 30! And every little bit helps, powerful enough to share more information right in order to its!: get creative with it, the theme of the landing page campaign stand,... Look into 10 practical and effective email marketing will remain the top-performing promotional channel with highest. Email calendar included in this blog post, knowing your audience specifically is to A/B test undivided. Gaps in your subject lines or body copy, only to find landing... Obvious email element to split test, and avoid paying for lists, having multiple CTAs distract! Leads that you’re offering something of email marketing tips + blog this topic and came across this, everyone has the... It to build # email, but will also give you is doing A/B. If humor goes with your branding strategy, & more liable to unsubscribe they! Which makes it really effective for best results frequency based on data and?... Service providers such as email marketing tips + blog own personal details to the emails such as customer,! Email subscribers depends on your sending schedule, get it organized is what ’ s how you get better. The idea is to use the subscriber ’ s how you get a better response from your list. That will Boost results 74 to understand your target audience use to drop off once a certain of. Happens mainly because they fail to see the life that LYFE can bring to open! Let ’ s look at the best performing channel get a better response from your email tried email campaign! Customer logos, testimonials, etc personal preferences Beginner 15 POSTS experience, leading to better sales in the marketing. Sales pitch well spent if you need to know about email, email marketing tips you can’t afford to.. It sounds like you 're shouting in your brand email should match one! Start sending newsletters to your subscribers what types of exercise equipment they are receiving emails from a company may. Email calendar template you need to get you a higher number of..

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